If your business runs fewer than one webinar a quarter, you probably don’t need any of these. The reason to pay for a webinar platform is a recurring lead-generation motion: a monthly product demo, a weekly sales event, an evergreen onboarding funnel. We ranked for that.
Who this guide is for
This is a small-business guide. If you’re a founder or small marketing team using webinars to fill pipeline, run demos, or sell a course, the shortlist below covers the tools you’d realistically pick between in 2026. If you’re planning a 3,000-person virtual conference with an expo hall and multiple tracks, this isn’t the guide for you; that’s the enterprise event platform category (Bizzabo, ON24, Goldcast), and it’s priced accordingly.
The webinar tools we ranked separate cleanly by job:
- Marketing webinars for B2B lead gen. Product demos, educational sessions, “state of the industry” content. Winner: Livestorm.
- Live sales webinars with an offer at the end. Coaches, consultants, course creators. Winner: WebinarJam.
- Evergreen automated webinars. Recurring demos, onboarding, training. Winner: eWebinar.
- Cheapest working option. Existing Zoho customers, very small teams. Winner: Zoho Webinar.
Our pick: Livestorm
Livestorm is the pick for most small B2B marketing teams because it fixes the two failures that make webinar software painful: attendee friction and CRM handoff.
On the attendee side, Livestorm is browser-based and doesn’t require any download, and it’s built specifically for marketing teams that want intuitive event creation, brand consistency, and data flow between the platform and their CRM. That matters more than it sounds. Every extra step at the join screen costs live attendance, and live attendance is where most lead qualification actually happens.
On the pricing side, Livestorm moved to a model that finally makes sense for lead-gen webinars. Pricing is now based on actual attendees rather than registrants: you buy attendee credits and use them across all events and teams, you only pay for actual attendees (not no-shows or team members), and events, recordings, and team members remain unlimited within the credit pool. If you register 400 people and 140 show up, you spent 140 credits. That’s the right shape for a webinar funnel.
The CRM story is the other reason it won. Livestorm integrates natively with HubSpot to push new registrants as contacts (no CSV exports), and it also has native connections to Pardot, Salesforce, and Marketo. Note the tier split, though: the Enterprise plan is where you get the HubSpot, Salesforce, Marketo, and Pardot integrations along with advanced custom reporting, and pricing there’s sales-quoted.
Runner-up: Demio
Demio is the closest thing to a plug-and-play marketing webinar tool in the shortlist, and for a lot of small SaaS teams it’s the right pick over Livestorm. The engagement features are where it wins. Demio’s live features include polls, featured actions, and handouts to invite audience participation and identify top engaged attendees, and hosts can bring attendees to the stage so they’re part of the content instead of just observing it. Chat is built for marketing use: real-time chat plus the ability to tag specific questions for Q&A and use emojis and @mentions to drive conversation.
Two things to know about the pricing structure. Demio has session-length limits per plan: Starter is 3 hours, Growth is 8 hours, Premium is 10 hours, and the free trial is capped at 1 hour. And all plans include one host by default, but the Growth plan and higher allow multiple hosts for running simultaneous events, while the Starter plan only allows a single host. If you need to run two events at the same time (a common problem for growing teams), plan on Growth minimum.
The CRM story is the caveat. Premium integrations (HubSpot, Salesforce, Marketo, Pardot, and OpenReel) only connect on the Premium plan, while all other native integrations are considered standard and available across all plans, including Zapier. So if the whole reason you’re picking a webinar tool is native HubSpot sync, either the free trial (which includes all Growth-plan features but is limited to 20 attendees and a 1-hour session, with HubSpot integration access) or a Premium subscription is where you’ll land.
The pick for selling live: WebinarJam
WebinarJam is the tool for people who run webinars as sales events: a coach with a course, a consultant with a workshop offer, an agency selling a package. It’s not the right choice for a B2B marketing team routing leads into HubSpot; it’s the right choice when the webinar itself is where the sale happens.
The feature set is built for that job. Plans range from 100 to 5,000 attendees, and all WebinarJam plans include live chat, automated recordings, flexible scheduling, page builder, email and SMS system, live offer displays, polls and surveys, video injections, whiteboard, and more.
The integration list is also broad, though skewed toward marketer-friendly ESPs rather than enterprise CRMs. WebinarJam integrates with Kartra, AWeber, ActiveCampaign, Keap, iContact, GetResponse, MailChimp, Ontraport, ConvertKit, Drip, Maropost, Constant Contact, Twilio, and Zapier (750+ apps), plus SaaS tools like ClickFunnels and LeadPages. No native HubSpot, no native Salesforce; if you need those, you’ll route through Zapier.
The other thing to know: WebinarJam itself is live-only. WebinarJam supports hybrid webinars where you play pre-recorded video during a live session while interacting with attendees, but evergreen (automated) webinars running on a fixed schedule use the companion product EverWebinar, and you host live on WebinarJam and then convert the recording into an automated webinar in EverWebinar. If you want live plus evergreen, that’s two subscriptions (though EverWebinar is included at no additional cost with the Basic, Professional, and Enterprise packages).
The automated-webinar specialist: eWebinar
eWebinar is a category of one: a webinar platform that’s only for automated, evergreen sessions. If most of what you’d run is the same demo, onboarding walkthrough, or training over and over, this is the right tool.
The pricing model is unusual and, for evergreen use, actually well-designed. All eWebinar subscriptions include all standard features, unlimited team seats, and unlimited recurring sessions, so the decision comes down to how many active webinars you want and how many registrants you’ll get: Level 1 starts at $99/month for one active webinar and 1,000 monthly registrants, Level 2 at $199/month for up to five active webinars and 3,000 monthly registrants, and Level 3 at $299/month for up to 15 active webinars and 5,000 monthly registrants.
The trade-off is that eWebinar isn’t a live-webinar tool. If you also want to host one-off live launches or workshops, you’ll pair it with something else.
Budget pick: Zoho Webinar
If a $99-and-up monthly bill is more platform than your business needs, Zoho Webinar is the honest floor of the category. The free plan supports up to 20 attendees for up to 60 minutes per webinar, and paid Standard plans scale from 25 attendees up to 1,000, with the Enterprise edition reaching 5,000 attendees and adding on-demand webinars, custom domains, and email customization.
The reason it’s the budget pick and not the top pick is a mix of interface age and integration depth. On the plus side, Zoho Webinar lets you scale attendee capacity in tiers, so businesses can start with a smaller audience and scale up. On the honest-caveat side, small-business reviewers on G2 have flagged that some advanced features, such as detailed analytics and higher attendee limits, are locked behind higher-tier plans, which for small businesses could be a constraint. If you’re already inside the Zoho ecosystem (CRM, Campaigns), the price and the tight in-suite integrations make this an easy pick; if you’re not, one of the browser-first tools above is usually the better long-term call.
How to choose between them
The decision tree is short.
- If your job is “generate B2B pipeline from recurring webinars,” pick Livestorm. Attendee-based pricing, native CRM integrations on Enterprise, no attendee download.
- If your webinars are live sales events with an offer at the end, pick WebinarJam. Live offer displays, page builder, SMS reminders, deep marketing-tool integrations.
- If you’re running the same demo or onboarding over and over, pick eWebinar. Unlimited recurring sessions, per-webinar pricing, no live-scheduling friction.
- If setup speed and a clean live-webinar interface matter most, pick Demio. Just budget for the Growth plan minimum if you need automation or a second host.
- If you’re already on Zoho and cost is the whole conversation, pick Zoho Webinar.
A webinar is one of the higher-intent lead sources a small business has, but the tool only earns its cost if the follow-up runs. If you’re pairing this with outbound, our guides on AI cold email outreach platforms and AI sales prospecting platforms for small B2B teams cover the two motions that most often sit on either side of a webinar in a small B2B stack, and if the webinar registration page itself is the leaky part, our AI landing page builders for small businesses guide is the place to start.
