If your team’s pipeline doesn’t depend on in-person meetings, you probably don’t need any of these. The reason to pay for a digital business card and lead capture app is the same reason you’d pay for a good CRM: the follow-up work you actually do after an event is worth more than the tool costs. If you rarely leave the office, the free tiers from Blinq, HiHello, and Wave Connect will cover you, and you can stop reading here.
Who this is for
This guide is written for the head of sales or the founder at a five-to-thirty-person B2B company. You’re running booths at three to fifteen events a year, your reps swap phones across the table at coffee meetings, and every Monday morning someone spends an hour retyping business cards into HubSpot or Salesforce. The tools below are trying to eliminate that hour and make sure nothing falls out of the funnel.
Our pick: Blinq Business
Blinq’s Business plan wins on the two things that decide most of these deals: it publishes its price, and it includes the CRM sync in the base tier. The Business plan is $6.99/month per card billed monthly, or $4.99/month per card billed annually, for teams managing cards, lead capture, and CRM sync, with a minimum of five cards to start. That’s the cheapest published team tier in this comparison.
More importantly, the integrations that matter for a small B2B team are already in Business rather than paywalled to Enterprise. Blinq’s integrations include Salesforce, HubSpot, Microsoft Dynamics 365 Sales, Pipedrive, Zoho CRM, Okta, Google Workspace, and Zapier (5,000+ apps), and key features include AI notetaker and contact enrichment on Premium and above, plus 20+ native CRM integrations on Business. The AI Contact Enrichment piece is what turns a hastily scanned badge into a usable lead, because the vendor’s own product page describes an AI-powered scanner within the mobile app that instantly reads text from paper business cards and converts it into a clean, digital contact file. For a team that comes home from a conference with a stack of cards and a set of blurry badge photos, that’s the point of the whole exercise.
The trade-offs are real. Business is billed per card with a five-card minimum, so a three-person team is paying for five seats on day one. Lead Capture is offered as a paid add-on rather than bundled into Business, so a booth-heavy team should price that separately before comparing against Popl. And the individual Premium tier at $9.99/month billed monthly, or $7.33/month billed annually, sits on the higher end of the solo market. Solo founders will get more value out of the free plan or Wave Connect.
The runner-up: HiHello Business
If a badge or paper-card scanner in the base plan matters more to you than AI enrichment does, HiHello is the runner-up and a defensible top pick. The Business plan is priced at $6 per user per month with monthly billing, or $5 per user per month when billed annually, for a total of $60 per user per year. A minimum of five users is required, and the plan supports up to 100 users.
HiHello also lists a wide set of native integrations on the Business tier. The system integrates with Salesforce, HubSpot, Marketo Engage, Microsoft Dynamics 365, Microsoft Entra ID, Google Workspace, and Okta for centralized contact management and data syncing. That’s comparable to Blinq’s Business integrations, and it puts HiHello in the same ballpark on true monthly cost for a ten-seat team. The Free plan is also more generous than Blinq’s for teams that want to trial the workflow with one rep first: users can make up to four digital business cards and use standard sharing methods such as QR codes, email signatures, and mobile wallet cards. The plan also includes a built-in scanner for physical business cards, limited to five scans per month.
Where HiHello loses to Blinq is on AI enrichment depth. Blinq’s Contact Enrichment and AI Notetaker are pitched as filling in missing fields on a lead; HiHello’s Business feature set leans more on branded cards and CRM sync than automatic enrichment. For a team where reps are diligent about writing notes at the booth, that gap is small. For a team where the reps aren’t, Blinq will save you more time on Monday.
The event-heavy pick: Popl
Popl is the app to shortlist if events are the entire point of the tool. For teams, customers can choose either the event lead capture plan or the digital business card plan. When a plan is chosen, those features and capabilities become available to all users. That framing, one product for cards and one for events, matches how booth-heavy teams actually work.
The Event Lead Capture pitch is also legitimately good. No seat restrictions. No usage restrictions. No extra fees for CRM integrations or custom qualifiers. No rigid seat assignments or assigning licenses; teams can capture and manage qualified leads seamlessly. Simple purchasing options, buy exactly what you need, without complicated contracts. Compared to legacy conference badge-scanner rentals that charge per scan, that’s a real answer.
The problem for a small-team buyer is that Popl no longer publishes any dollar amounts. Popl wants to make sure the platform is the right solution and that it can guarantee ROI on your event lead capture strategy, and because of that quotes pricing over a meeting instead of publishing it on the website. That’s defensible for enterprise buyers with a dedicated CSM budget. For a ten-person sales team comparing this against Blinq’s $4.99-per-card annual list, it’s a friction tax. Popl also assumes a heavier deployment: Popl provides a custom, 30-day onboarding plan based on goals and needs, plus unlimited working sessions and trainings. That’s more program than most teams want for a business-card app.
If you run 10-plus conferences a year, get a quote and compare it against Blinq’s Lead Capture add-on. If you only run a handful of events, skip it.
The budget pick: Wave Connect
Wave Connect is the honest answer for a solo founder or a two-to-four-person team that just needs a working card without a seat commitment. The free plan does more than the free plans it competes against. Wave’s forever free includes Apple Wallet, analytics, and unlimited sharing at $0. Analytics and contact export in particular are usually paywalled elsewhere.
Wave also publishes an approachable team price. The Teams plan is listed at $5 per user per month, billed yearly, with a three-seat minimum, and Event Lead Capture is available on the Enterprise tier through a sales conversation. Wave also lists the standard CRM connectors: one-click CRM sync pushes contacts directly into Salesforce, HubSpot, Pipedrive, and Outlook with no manual data entry required, and the platform is SOC 2 Type II and GDPR compliant.
One thing to flag: Wave’s clearest team pricing lives on comparison and blog pages rather than a public pricing grid on the main marketing site. Confirm the current number before you sign.
How to choose between them
The decision tree is short. If you want one published number that covers digital cards, CRM sync, and AI-enriched contacts for a five-to-thirty-person team, pick Blinq Business. If you want CRM sync and paper-card scanning in the base plan without an AI enrichment story, pick HiHello Business. If events are the main pipeline source and your buying team is fine with a sales call, get a Popl quote. If you’re a solo founder or a two-to-four-person team, start free on Wave Connect and only pay when you actually hit a limit.
None of these is a substitute for the rest of the small-B2B stack. If you’re also picking a CRM, the Attio vs. Folk comparison covers the two most common answers for a team this size, and both integrate with the apps above. And a digital business card only turns handshakes into contacts; finding buyers you haven’t met yet is the job of a prospecting tool, which is a separate purchase.
