Loom is the tool most of your colleagues already have installed for internal walkthroughs. Vidyard is the tool built specifically around sending video into a sales cadence and pulling engagement back into the CRM. Both record your screen and webcam and hand the prospect a shareable page. The differences that matter for a five-seat sales team come down to price, sales features, and integration depth.
Where Vidyard wins
Vidyard is built for revenue teams, and the current lineup reflects that. Its pricing page lists stock avatars created with paid actors, licensed for commercial use and available on all plans, an AI Sales Script Generator that can produce a script in seconds, and ready-to-use CTAs (full-screen prompts, banners, or email capture forms) that can be assigned at any point in a video with minimal setup. The 2026 push is Video Agent: automated workflows that trigger the right video at the right time and launch directly in HubSpot, Gong Flows, and Salesloft Cadences, or extend across thousands of tools via Zapier.
That connectivity is the real reason to pick Vidyard if your reps live in a CRM or sequencer. Its own materials describe the platform as one that automatically generates personalized AI videos at scale using workflows connected to HubSpot, Salesforce, Marketo, Salesloft, and Zapier, and it syncs video engagement data with Salesforce, HubSpot, Marketo, Eloqua, and Pardot to track performance and personalize follow-ups. Loom doesn’t ship anything equivalent for list-based, cadence-driven video prospecting.
The other thing Vidyard has going for a small team: a real free tier. The free plan includes 15 AI videos per month, with three custom AI Avatars plus unlimited use of stock Avatars. A rep can start prospecting with it today.
Where Loom wins
Loom wins on price and on the everyday recorder. Its own pricing page confirms both a monthly and annual option, and notes that customers can be billed monthly but save 17% if they pay annually. The published tiers are Starter, Business, Business + AI, and Enterprise, with a discounted Education plan for teachers and students who qualify. Loom’s Business plan is listed on the pricing page at $18 per user per month, with Business + AI at $24 per user per month.
Either number is a fraction of Vidyard’s self-serve entry point, where plans start with a free tier of 15 AI videos per month, Starter at $59/user/month, Teams at $99/user/month, and custom Enterprise pricing. On five paid seats, that’s roughly $300 to $500 a month on Vidyard versus $90 a month on Loom Business.
The other Loom advantage a small team feels immediately is seat economics. Both yearly and monthly plans provide free Creator Lite accounts, up to 50 in a Business Workspace. Pricing is based on the number of Creators, and Creator Lite accounts are always free. That’s the right shape when two reps need paid recording and the rest of the team just needs to watch, comment, and share.
Watch the billing model
Loom’s billing is per Creator and pro-rated when you add seats. The subscription price depends on how many paid members (Creators or Admins) you upgrade, is recalculated automatically as you increase or decrease those seats, and Creator Lite members are free and don’t affect the price. That’s friendly to a team that grows a rep at a time. Vidyard also uses straightforward per-seat licensing, but its Starter tier is billed by credit card and everything above it’s invoiced. The Starter plan is billed by credit card; other tiers are invoiced, with annual and multi-year billing options. Small teams that want month-to-month flexibility should stay on Vidyard Starter or plan for an annual commitment on Teams.
Who should pick which
Pick Vidyard if the job is sales prospecting and your team already uses HubSpot, Salesforce, Salesloft, or Outreach. The native sync, the CTA overlays, the AI script generator, and Video Agent are all pointed at the work of getting replies and booking meetings from cold and mid-funnel outreach. Start reps on the free tier, and only upgrade the seats that’ll actually send video into cadences. Pair it with the sequencer that runs your outbound. If you haven’t settled on one, our best AI cold email outreach platforms guide and best AI sales prospecting platforms for small B2B teams guide are the two ranked lists most teams pair Vidyard with.
Pick Loom if the primary job is internal walkthroughs, async updates, customer onboarding videos, and the occasional prospecting video from a founder or a single AE. At roughly a third of Vidyard’s per-seat price, and with 50 free Creator Lite seats per workspace, Loom is the more defensible line item for a small team that isn’t running video-heavy outbound. If you’re pairing async video with a LinkedIn play (inMails, comments, connection follow-ups), our best AI LinkedIn outreach tools for small B2B teams guide is the companion.
A workable answer for many teams is to run both: Vidyard on the reps who prospect, Loom (or Loom Starter) for everyone else. The tools do overlapping work but they’re optimized for different jobs, and the price difference is large enough that forcing everyone onto Vidyard for the sake of one tool is usually the wrong call.
What we didn’t test
This is a documentation-based comparison. We didn’t record dozens of videos on each product, benchmark upload speed on a slow connection, or measure reply rates in a live cadence. Both companies publish reply-rate case studies on their own sites; treat those as vendor claims, not independent tests. If you want real numbers, run a two-week pilot with two reps on each product against the same 100-prospect list and compare open, watch, and reply rates. That’s the only test that answers the question for your team.
